How to Be a Productive B2B Startup CEO in 2024

Being a tech CEO is tough. Especially when you are scaling from $1M to $10M ARR.

Everything you do is either for SCALING or SHREDDING. Scaling means initiatives to grow the business and shredding means hiring folks to do the jobs you currently do. Both are not easy.

This article is about how to be a productive and impactful B2B startup CEO in 2024.

1. Check your emails 1x/day

Email is a great distraction. The more time you spend on email, the less time you spend innovating. We recommend to check email 1x/day. Ideally you should clear your inbox first thing in the morning and be done with it.

2. Audit your time 

You never know how much time you spend on something unless you QUANTIFY it. This is why doing a weekly time audit is so important. You should know where your time is going and adjust accordingly.

3. Have a daily plan

The best way to achieve your monthly goals is by achieving your DAILY goals. This is why you need to have a concrete plan for each day and what to get done/how.

4. Be stingy with your time

Many people will try to get your time (meetings, calls, lunches, etc). You MUST be stingy with your time and only dedicate it towards high impact and high importance activities. Thus, next time somebody randomly asks you to catch up … maybe skip it.

5. Focus on big initiatives

The only way to scale your business is by pursuing big initiatives. You can’t achieve meaningful growth optimizing for 1-5% tweaks. These small changes only work for BIG companies because they have massive scale. 

For example, a company that does $100M ARR can make 5% adjustments and will generate extra $5M. BUT … when your business is doing $3M ARR and you’re pursuing 5% initiatives it will not help you grow (many things will fail and even when succeed the growth will be minimal). Thus, every day ask yourself what you can do to realistically grow your business by 2X and execute.

6. Grow the business

Sales cures all. The most important thing you can do is to actually GROW the business. No matter what, find a way so each month the sales are HIGHER than the month before. 

Track it actively and make it part of your office culture. Write on a big board your sales from last month so everyone can see the progress and company goals. If you can grow your business EVERY month then over time you will be really successful.

We hope you enjoyed.

Never give up.

PS – make sure to check out TestGorilla. It will allow you to screen and identify the best candidates.

Up next

LinkedIn Recruiter Review: Tool to Find and Hire Candidates

The only way to scale your company is by hiring the right people for the right roles. Some employees are so impactful that they can actually transform the entire business.…

RocketReach Review: Should You Use a Lead Intelligence Solution?

Every B2B business that does sales outreach needs to use a lead intelligence solution. This way you can find ACCURATE contact info for your leads and reach the right people.…

How to Make Your SaaS Business Go Viral

It’s tough to go viral. Especially in B2B. But … with some creativity you can increase your social share rates and get a lot more people talking about your tech product. 1.…

How to Hire a Great VP of Marketing

A VP of marketing is an amazing hire because this person will get you LEADS. You can get leads for your SDR team or put them on your free trial.…

How Ariel Assaraf Scaled Coralogix to 2,000+ Customers

Ariel Assaraf is the Co-Founder and CEO of Coralogix. It’s one of the leading full stack observability platforms which gets you visibility into your logs, alerts, and metrics. Over 2,000…

Coralogix Review: Should You Use a Full Stack Observability Platform?

Processing and understanding data is critical for every business. This is why you need to use a powerful observability platform. It would get you visibility into all your logs, metrics,…

4 Proven Ways to Increase the Productivity of Your Sales Team

Every company wants to have quota crushing sales reps. The more productive they are, the more they will close. Here are 4 proven ways to increase the productivity of your…

Why Your SaaS Business Needs to Use Talent Assessment Software

Hiring the right candidates is absolutely critical to scaling your SaaS business. But how can you tell which candidate has the right skills? How can you verify? Here is why you need…

TestGorilla Review: Should You Use Talent Assessment Software?

Hiring is critical for every business. Getting the right people in the right roles is the key to scaling your company. BUT … how can you actually verify the SKILLS…

3 Biggest Mistakes SaaS CEOs Make

Being a SaaS CEO is hard. Many things go wrong, some employees fail, 80 hour weeks, and constantly putting out many fires. Here are the 3 biggest mistakes SaaS CEOs…

Why Every SaaS Company Should do Influencer Marketing

Getting popular influencers to say good things about your product is an effective way to get new customers. Here is why every B2B SaaS company should do influencer marketing. 1. Get new…

How Wouter Durville Grew TestGorilla to 10,000+ Customers

Wouter Durville is the Co-Founder and CEO of TestGorilla. It’s one of the leading skill assessment platforms which helps businesses hire the right candidates. You can use its library of…