6 Reasons Why You Should Switch to Mailchimp for Email Marketing

Email marketing is still one of the best ways to convert customers.

It’s affordable and it works.

You’re probably already using some email marketing solution for your SaaS business but … maybe it’s time to make a change.

Here are 6 reasons why you should consider switching to Mailchimp.

1. Over 99% deliverability

It’s very important to use a platform with high deliverability and good domain reputation. This way you will maximize the likelihood of reaching the inbox. Mailchimp has over 99%+ deliverability on emails and an excellent reputation.

2. Easy to use

Mailchimp is easy to use and intuitive. They have over 130 high quality templates and the entire product is built so you can have your blast ready in minutes.

3. Millions of customers

Mailchimp started in 2001 and has 11 million users. Meaning it’s a trusted company which has been in business for over 23 years.

4. Powerful analytics

Many email marketing platforms have analytics but they are NOT intuitive and NOT visually appealing. Mailchimp has great analytics and they are easy to understand.

This way your team can quickly make adjustments based on data without requiring additional hires. For example, you would know the open rates, click throughs, unsubscribes, age, gender, location, and much more. This will allow you to hone in on which email marketing is working and constantly improve.

5. Affordable

Mailchimp’s pricing is very competitive. They have a free trial but it’s perfect for high volume senders because the pricing is based on contacts. For example, if you have 100,000 contacts you only pay $800/month. Can cancel anytime so there is no commitment.

6. Positive online reviews

Mailchimp has 4.4/5 stars on G2 with 5,177 reviews. If you read the comments on G2 people are saying that mailchimp has great analytics, easy to set up, simple yet effective, and our go to for email marketing. Meaning customers like Mailchimp and are happy with their service.

In summary: you should seriously consider switching to Mailchimp for your email marketing. It has high deliverability, easy to use, detailed analytics, positive online reviews, and affordable pricing.


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